What the data is telling us
Operators across secondary markets report a 6-12% dip in early week covers. By pairing POS velocity with Appertivo demand projections, teams are staggering prix fixe specials, dynamic pricing, and private dining outreach to stabilize revenue.
Playbook
- Package one dish that already wins weekend sentiment and adapt portioning for mid-week prep.
- Promote via SMS two hours before the traditional lull; highlight scarcity, not discounts.
- Collect feedback during service, tagging responses so the AI can spot repeatable signals.